Samsung underestimate the Ultra Demand
S21 unit sales higher than S20, by up to:
30%
according to early sales figures
Ultra demand in the UK
According to our data, over 60% of the Samsung S21s we insured were S21 Ultras. This stands in contrast to the numbers of handset shipped to the UK by Samsung. Who seemed to underestimated the demand for the Ultra, causing a shortage in supply and missing out on some sales.
Out of all 26 million units shipped, 10 million were of the vanilla Galaxy S21, 8 million Galaxy S21+, and the other 8 million - Galaxy S21 Ultra.
Record number of pre-order
Whether Samsung will break its sales record with this is still too early to say. The year is still long and a lot can still change.
Regarding the UK market, Samsung has already set a record. Never before has it sold so many S21 models during pre-sales. Remarkably, the expensive S21 Ultra accounted for half of all pre-orders. Exactly how many orders Samsung sold isn't reported so it's hard to verify and compare.
However according to our sales data, the S21 Ultra is outselling the other models by a long way.
Samsung S21s insured with Tinhat
S21 5G
£819
- 6.2-inch Dynamic AMOLED Flat FHD+
- Rear camera: Wide-angle: 12MP, ƒ/1.8, 1.8µm with OIS and dual-pixel AF - Telephoto: 64MP, ƒ/2.0, 0.8µm with OIS and phase-detection AF - Ultra-wide: 12MP, ƒ/2.2, 1.4µm with 120-degree FoV
3x hybrid optical/digital zoom 30x "Space Zoom" - Front camera: 10MP, ƒ/2.2, 1.22µm, with dual-pixel AF
- Qualcomm Snapdragon 888 or Samsung Exynos 2100
S21+
£999
- 6.7-inch Dynamic AMOLED Flat FHD+
- Rear camera: Wide-angle: 12MP, ƒ/1.8, 1.8µm with OIS and dual-pixel AF - Telephoto: 64MP, ƒ/2.0, 0.8µm with OIS and phase-detection AF - Ultra-wide: 12MP, ƒ/2.2, 1.4µm with 120-degree FoV
3x hybrid optical/digital zoom 30x "Space Zoom" - Front camera 10MP, ƒ/2.2, 1.22µm, with dual-pixel AF
- Qualcomm Snapdragon 888 or Samsung Exynos 2100
S21 Ultra
£1,199
- 6.8-inch Dynamic AMOLED Curved WQHD+
- Rear camera: Wide-angle: 108MP, ƒ/1.8, 0.8µm with OIS and phase-detection AF - Telephoto: 10MP, ƒ/2.4, 1.22µm with OIS, dual-pixel AF, and 3x optical zoom - Telephoto: 10MP, ƒ/4.9, 1.22µm with OIS, dual-pixel AF, and 10x optical zoom - Ultra-wide: 12MP, ƒ/2.2, 1.4µm with dual-pixel AF and a 120-degree FoV
Laser AF sensor 10x optical zoom 100x "Space Zoom" - Front: - 40MP, ƒ/2.2, 0.7µm, with phase-detection AF
- Qualcomm Snapdragon 888 or Samsung Exynos 2100